• Korean audience’s visual preference on movie poster design

    Juhee Kim presented her recent study, entitled as “Layout Preference for Korean Movie Posters: Contextual Background or Character Dominance”, at IASDR2019, Manchester, UK. The study empirically examined the impact of movie poster attributes when the audience chooses a movie. The result shows that the preference of young generation is aligned with designers’ graphic tastes. The…

  • Lighting design workshop at IASDR2019

    Color lab organized the workshop entitled, “Human-Centric Lighting Design for Vehicles” at the International Association of Societies of Design Research Conference (IASDR 2019), on September 4, 2019. Led by Kyeong Ah Jeong and Dr. Kyungah Choi, the workshop invited international participants. In the workshop, participants acquired essential knowledge on lighting design considerations and experienced the process of…

  • Color of refrigerator lighting by Kyeong Ah at IASDR2019

    Kyeong ah Jeong presented her recent study, entitled as “Styling of Refrigerator Lighting by Altering its Chromaticity and Placement”, at IASDR2019, Manchester, UK. The study proposed the optimal lighting condition to elicit certain design style in refrigerator by manipulating lighting chromaticity and placement. Based on the assessments, four aspects were derived as for describing the…

  • Color lab at IASDR2019, Manchester

    An IASDR, the largest biannual international conference of design was hosted by Manchester University of Arts this year. Color lab presented three original research articles, organized a design workshop, and chaired one session.

  • The affective effect of nuanced white lighting on fabric types by Juhee

    During the IASDR2019 living session, Juhee Kim, a master student of Color lab presented her recent study on the effect of nuanced white lighting on the affective judgment of fabric styles. In her study, six types of fabric were observed under eight types of nuanced white lighting. After her succinct presentation, valuable comments were given by the…

  • Two new members

    Welcome to Color lab! Aigerim from Kazakhstan majored in computer science and Qinyue from China majored in electrical engineering. They both have been looking for an outstanding design program to realize an interdisciplinary research synergy, and they found ID KAIST as the right place. Color lab welcomes new members and is truly globalized now!

  • How to design a more eco-friendly take-out coffee cup

    Yuchun and Prof. Suk published an article entitled as “Design Attributes for a More Eco-friendly Takeout Cup Using Conjoint Analysis” published in Archvies of Design Research 32(2). The study empirically examined the impact of eco-friendly impression while altering the combinations of design attributes of take-out coffee cups. The result shows that the lid is essential especially…

  • User’s Preference on the Color of Cavity and Lighting of an Oven by Dr. Jungmin Han

    Dr. Jungmin Han published an article entitled “Exploring User’s Preference on the Color of Cavity and Lighting of an Oven Product” in Archives of Design Research(AoDR), and also took part in the AoDR’s 130th journal cover design. The study investigated user’s preference on the interplay of lighting and oven interior color. Through a series of…

  • A card toolkit for smart lighting by Taesu Kim & Dr. Kyungah Choi

    Dr. Kyungah Choi presented a work entitled, “A Design Toolkit for Human-Centric Smart Lightings [인간 중심의 스마트조명 디자인 툴킷 개발]” at the 2019 KSCS Spring Conference. This study proposed a card-based design tool, which aims to support smart lighting idea generation by making the growing knowledge on how lighting affects users readily accessible to designers.…

  • New joint study published by Color Lab

    The recent research in Color Lab was reported in the press. The study entitled “Awakening effects of blue-enriched morning light exposure on university students’ physiological and subjective responses” published in the journal Scientific Reports, was introduced with the interviews with Prof. Hyeon-Jeong Suk and Dr. Kyungah Choi. In the study, we found that a blue-enriched…

  • Transportation lighting by Jinyoung at HCI Korea, Jeju

    Jinyoung Jeong, an undergraduate intern of Color lab, made an oral presentation at the HCI Korea 2019 held in Jeju, Korea. Entitled as “Exploring the Light Distribution Based on Personal Posture [자세 기반 개인화 감성 조명 탐색: 우등 버스를 중심으로]”, she proposed optimal strategy for advanced interior design through emotional lighting in public transport in response to passengers’…

  • Interdisciplinary collaboration with natural sciences

    Dr. Kyungah Choi published an article entitled “Awakening effects of blue-enriched morning light exposure on university students’ physiological and subjective responses” in the journal Scientific Reports, a multidisciplinary journal from the publishers of Nature. This study was conducted in collaboration with the research team of Prof. Hyun Jung Chung from the Graduate School of Nanoscience…