Dr. Eunji Woo (우은지 박사) joined Color Lab as a postdoctoral researcher. She received her Ph.D. in 2025 from the Department of Industrial Design at KAIST, with a dissertation titled Designing Community-Anchored Customer Experiences for Local Shops. Her broader interests include service design and community-level social innovation, with a particular focus on how everyday businesses can act as social infrastructure. She has extensive experience designing and facilitating participatory workshops with local shop proprietors, social entrepreneurs, policy practitioners, and citizens. Through these efforts, she seeks to bridge academic research with practice and to position local shops as living laboratories for cultivating new forms of social capital and community building.