Since 2018, Color Lab has collaborated with Amore Pacific Corporation to introduce innovative digital beauty services. In 2024, Color Lab was invited to join the “Korean Noli 놀이” exhibition at the Centre Culturel Coréen (주프랑스 한국문화원) in Paris, alongside the KAIST Department of Industrial Design (산업디자인학과). As part of this special showcase, Color Lab presented its AI-based personal color solution, MagicZone. More than 20,000 visitors engaged with MagicZone, and numerous social media influencers helped attract even more attention. This global debut marks a significant milestone for Color Lab, and we couldn’t be prouder of the worldwide enthusiasm for our cutting-edge technology.